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Workshop: Selling Beyond the OR: The Hospital Stakeholder

  • UCSF Byers Hall - 212 1700 4th Street San Francisco, CA, 94158 United States (map)

You’ve developed a compelling value proposition for your physician stakeholders, but what about the hospital who will have to pay for your product? Well before commercializing, entrepreneurs need to consider both clinical and economic positioning for the hospital. How will hospital administration and value analysis committee (VAC) assess your technology and what will it take to get it approved? Join QB3 on February 26 to learn more about selling to the hospital stakeholder with Amie Borgstrom, President of Borgstrom Consulting Group and a former Global Vice President of Marketing for Zimmer Biomet and for Baxano Inc, a venture backed medtech start-up.

Earlier Event: February 26
Innovators Forum